A World of Choice from Fruit of the Loom

Stand C40 is the place to see Fruit of the Loom’s latest colourful collection at Printwear & Promotion LIVE.

Visitors to the stand can view the entire 2014 range – 97 styles in total. An array of colours for every design will be on display, including four new colours in Performance T-shirts, a new Lightweight Sweat Range and the Original T in a new and improved fabric. The brand’s innovative ‘Unique Hoodie’ will also be showcased.

The company will be bringing a new exhibition stand to the NEC that perfectly captures the lively, fun and colourful spirit of Fruit of the Loom. As well as new product display areas, they will also be showcasing The Fruit Club, a suite of downloadable resources and free online marketing tools for creating professional-standard advertising materials. Hands-on demonstrations will explain the many benefits of free Fruit Club membership and how it can help drive sales, as well as live views of the brand’s Facebook, Twitter and YouTube pages.

One of the stars of the exhibition will be the new Lightweight Sweats collection. Produced with Belcoro® yarn they are made from high quality, 240gm/m² unbrushed fabric – perfect for year round wear. Styles include Men’s and Lady-Fit Lightweight Raglan Sweats, Men’s Lightweight Shorts, Men’s, Lady-Fit and Kids Lightweight Hooded Sweats, Men’s and Lady-Fit Lightweight Hooded Sweat Jackets and Men’s and Kids Lightweight Jog Pants.

Also on show will be four new vibrant shades in the brand’s Men’s, Lady-Fit and Kids Performance T-shirts. Launched in 2013, the collection has proved so popular they have added Lime, Bright Yellow, Fuchsia and Azure Blue to the colour palette.

There will also be a large display of Fruit’s revolutionary Unique Hoodies. Specially constructed to enable the back of the hood to be printed with any design, this flexible concept has a whole host of applications and offers a new dimension to printable apparel sold for promotions, tourism, music merchandising, licensing and much more.

Fruit’s iconic Original T has also had a makeover. The new improved fabric now comes with a 26% increase in stitch density, creating a finer knit gauge with a smoother surface for sharper printing. For the first time, it is also being produced with Belcoro® yarn for a softer feel and cleaner printing process.

So, visit stand C40 to see Fruit of the Loom’s new 2014 range and pick up a free catalogue or visit their website for more information.

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