A New Year, a new look, a new brand positioning for Uneek Clothing

UC316 Ladies Cool Tee
UC316 Ladies Cool Tee

Exciting times lie ahead for Uneek Clothing in 2016. The promotional clothing brand has undergone an extensive rebrand with a clean, contemporary new look for both its brochure and product range. The company has focused on reinvesting in its UK workforce as well as its factories overseas to create a brand that’s looking ahead into 2016 and beyond.

The rebrand has been an exciting time for the company, and involved working closely with one of the industry’s marketing experts to reposition Uneek as one of the main choices when it comes to promotional clothing in the UK.

Raza Khan, managing director of Uneek, said: “We’ve been looking to relaunch the Uneek brand for some time now, we’ve worked hard behind the scenes in both our factories and UK offices to give decorators what they want and need. We’re proud of our easy to navigate brochure, with attractive imagery and product information and a stock holding that remains healthy and available. We’re really looking forward to the year ahead and getting out there to speak to our customers about the new look Uneek.”

Decorators in mind

Polyester polos and T shirts are high on the agenda for 2016, after launching the new 100% polyester range in mid-2015, Uneek certainly has a lot to shout about. Sports and leisure clubs will stay and look cool with the breathable wicking properties of the Birdseye Knit of the UC125 Men’s Ultra Cool Polo Shirt and complementing women’s style UC126. The contemporary fit of both styles make these polos a popular choice when decorators are looking for long lasting, vibrant garments to embroider or print upon. The UC315 Men’s and UC316 Ladies Ultra Cool T-Shirts are great alternatives to the polo and offer the same great features and colours, with a more relaxed, versatile look.

Workwear demands strength, durability and excellent washability properties. The heavier 200 GSM UC127 Men’s Super-Cool Workwear Polo Shirt and UC128 Ladies version is available in black, navy, red, royal and white. These hardwearing polos not only keep the wearer cool and comfortable, but looking great too.

A great background tone

Uneek’s research and development teams have been monitoring the market over the past 12 months to develop a French navy shade that transcends across the promotional, leisurewear and schoolwear sectors. The shade of French navy chosen provides a great background tone for embroidery and printing purposes. The UC101 Classic Polo Shirt, UC102 Premium Polo Shirt, UC105 Active Polo Shirt, UC109 Essential Polo Shirt and the UC124 Olympic Polo Shirt can now all be found in new French navy from January 2016.

Uneek has also injected four new colours across its poplin shirt range adding to its existing palette of six corporate colours. Lime, purple, navy and burgundy breathe new life into the UC709 Men’s Poplin Full Sleeve Shirt, UC710 Men’s Poplin Short Sleeve Shirt, UC711 Ladies Poplin Full Sleeve Shirt and UC712 Ladies Poplin Short Sleeve Shirt. The new colour options provide customers with more choice and greater flexibility when fulfilling orders for the year ahead.

Navy UC703 and Burgundy UC709
Navy UC703 and Burgundy UC709

Schools market

The schools market is ever changing and moving forward and with this in mind Uneek has added purple to their palette, taking its colour options up to 12 for the UC103 Children’s Polo Shirt. Durability for this product is essential. Rising to the challenge, the product line offers a 50% Polyester and 50% Cotton mix combined with advanced technology and an enzyme wash for an extra soft feel and reduced shrinkage. This product is top of its class.

Uneek is also proud to offer the UC317 Classic V Neck T-Shirt in Heather Grey and the UC203 Classic Sweatshirt, UC301 Classic T-Shirt in French Navy for 2016.

Mr Khan added: “Providing choice is as important to us today as it was when we launched Uneek 19 years ago. The new colour additions to our portfolio demonstrate our continued commitment to our customers. We want to offer a balance between traditional and contemporary colours and styles, enabling us to satisfy the most discerning customer.”

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