A first for the UK uniform market, says Grahame Gardner

L-R: Grahame Gardner executive chairman James Greenlees and managing director Gary Lory
L-R: Grahame Gardner executive chairman James Greenlees and managing director Gary Lory

Leicester-based Grahame Gardner has unveiled a new range of garments which brings uniform design together with the latest in sportswear technology.

The Advance collection is a first for the UK uniform market and has been created in response to increasing demand from businesses for more customisable and contemporary uniforms that provide increased comfort and resilience.

The range, which consists of six styles, uses a unique new fabric called Aura which, like sportswear fabrics, provides the wearer with moisture control as well as durability.

Customers can choose from two products, Cut and Sew – which offers a range of 16 colours and trim options, or Advance Dye Sublimation – which goes a step further allowing any colour including pantone matching, any image or pattern, or even a company logo to create bespoke panels and trims. This option is the latest advance in permanent printing as the ink actually impregnates the fabric so is unaffected by washing or ironing.

Gary Lory, managing director of Grahame Gardner, said: “We’re thrilled to launch our new Advance range after 18 months of research and development, drawing on our extensive experience within both the workwear sector and the sportswear expertise of our sister brand GFORCE Teamwear.

“We’ve seen a significant increase in the number of customers looking for more bespoke workwear solutions, who understand the importance of building and maintaining a strong brand that represents their organisation to both the people who utilise their services and their staff.

“The state-of-the-art Aura fabric, combined with the latest dye sublimation printing techniques provide a range that’s not only functional and well-designed, but that works hard for the wearer, too, using sportswear technology and techniques to create a more durable and performance-focused garment.”

Due to the techno-fibre of the Aura fabric, Grahame Gardner’s new Advance range can be washed by hand or in a washing machine at 60⁰C, and doesn’t need to be ironed.

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