By Sean Barker, technical sales, AJS Embroidery Services
The phrase you don’t know where the time has gone is quite fitting when talking about the 30th anniversary of P&P.
From an AJS point of view, the magazine has been a way of showcasing the Tajima Machines and Pulse Software technology from the outset.
And in later years with Seit laser Systems, Coloreel thread colorisation system and Brother GTX garment printers. Whenever we have a innovation in our machinery line up Printwear & Promotion is our go to publication.
The embroidery business has changed over time, but the one important factor that has always remained, is to keep in contact with your customers no matter how large or small and the magazine is the perfect platform for this.
Having a regular magazine with great technical content and features helps cement new potential machine purchases and forms a relationship that lasts for years. No matter if it’s online or the hard copy, it gives the reader a helping hand to iron out technical questions relating to the machines and applications, and to use as a reference point in the future.
The staff and magazines have changed over the years, growing bigger year on year allowing us to showcase the latest in research and development, this can only be achieved with the support and professionalism from the P&P team. All the best for the 30th anniversary and let’s look forward to another 30 years.