BMB builds sportswear offering through acquisition

Orion Poloshirt
Orion Poloshirt

Blue Max Banner (BMB) has made its first acquisition since the management buyout took place six months ago.

The acquisition, completed on January 5, is Orion Teamwear, a high performance, bespoke sportswear business.

BMB already has an established relationship with Orion, as it offers a stock-supported range of professional sportswear garments through its brochure.

This acquisition will enable BMB to offer an exciting new sportswear option in the form of Teamwear Kit Design, in either cut and sewn or sublimated products.

Nigel Plenderleith, BMB’s chief executive said: “Orion is a well-established brand not just in the schoolwear market but at a professional level too and comes with a strong customer base. Being able to offer sublimation, teamwear and stock supported product gives Blue Max Banner the ability to compete with the sportswear specialists. Exciting new product developments will be added to the stock-supported range and the colour options will be increased.

“Our focus will be to keep the creativity associated with the Orion brand and to add our excellent service and delivery capabilities in Trowbridge to bring delivery times and customer service levels to those we currently achieve across the rest of our business.”

Mike Williams transfers with the business as Orion brand manager. Richard Metcalfe, the original founder of Orion Teamwear and Mark Whiteley will concentrate on their other business interests.

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