TheMagicTouch has reported that personalisation is indeed alive and kicking.
The Dunstable-based company has recorded record sales across the board of all traditional transfer product applications, but was astounded to see the success of a selection of new applications.
Earlier in 2017 the company perfected the image transfer process onto a new range of products that create great new non-textile personalisation opportunities.
Using the award-winning RST9.1 transfer paper full colour personalised designs and images were applied to a range of wooden stools, chairs and tables creating fantastic finishes to what is normally bland and uninteresting. The same RST transfer paper is suitable for the decoration of a vast range of non-textile products with rough surfaces including untreated wood, slate, cork, ceramics, plastics, MDF and lots more.
However, the new personalised hip flask has surpassed all expectations. Printed using the latest in white-toner technology the personalised flasks have mass appeal and are confirmed perfect for both gift and corporate markets, especially when the minimum order is one and customers could request a printed sample for evaluation.
Jim Nicol managing director, said: “TheMagicTouch process offers nine different transfer papers each with their own unique markets, products such as personalised notebooks, diaries, cushions and mugs offer the perfect gift solution for many B2B markets.”
The company look forward to introducing more innovation and creative ideas in this year.