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Simon Jersey has revealed the suiting it will provide to Team GB for the PyeongChang 2018 Olympic Winter Games.
The company, which has been Team GB’s official formalwear supplier since 2014, will kit out 200 athletes and officials with outfits for formal events including a reception in PyeongChang ahead of the Games.
The look created for the athletes uses a palette of red, white and blue. The garments have been selected from Simon Jersey’s recently launched Contemporary suiting collection with subtle use of the iconic Team GB logo in the finishing touches.
Male athletes will wear a modern, slim-fitting suit in blue, including waistcoat, with a white shirt and a red Team GB tie woven with the lion’s head and Olympic rings. Female athletes will have a three-quarter wrap top, worn with blue slim leg trousers and a matching jacket and for that extra special touch a red pashmina.
Bespoke details include gold buttons embossed with the lion’s head and embroidery of the Team GB PyeongChang 2018 logo on the jackets.
Kieron Traynor, Simon Jersey chief executive, said: “The way a team looks can have a powerful impact on how they perform. We believe the look we’ve created with our formalwear will help give the athletes a winning mindset in South Korea.
“Given our experience of working with them for the last Olympic Games in Rio we understand the challenges of dressing athletic body shapes. Our stylish suiting range has been designed to fit and flatter everyone, creating a strong image that further enhances Team GB’s winning reputation.”
British Olympic Association CEO Bill Sweeney, said: “After the great success of the formal wear at Rio 2016, we were very excited to see what Simon Jersey would create for PyeongChang 2018 and we are delighted with the results. The nature of the delegations that we send to Games is such that we have a wide range of sizes across the sports we represent and therefore we need a variety of needs met without forgoing on the high quality. It is for this reason we are so proud to have Simon Jersey making the suit for the athletes to wear in PyeongChang. We will wear the suits with great pride when we are hosted at the Greenpia Hotel, Yongpyong by His Excellency Charles Hay, British Ambassador to South Korea on February 8th.”
Snowboarder Katie Ormerod and Bobsleigh athletes Joel Fearon and Bruce Tasker took part in a photoshoot to launch the suiting and demonstrate its flexibility.
Michelle Tunstall, head of brand for Simon Jersey, said: “We were very sad to hear that one of our ambassadors Bruce Tasker will no longer be taking part in the PyeongChang 2018 Olympic Winter Games due to him suffering a minor stroke on January 4. All the ambassador imagery was taken before Bruce’s stroke, and even though he won’t be taking part in the Games we are proud that he will still be one of Simon Jersey’s ambassadors moving forward. We wish him a speedy recovery, and hope he can return to the bobsleigh as soon as possible.”
The Contemporary suiting that Team GB will wear in PyeongChang is a catalogue product and is available now as a uniform option for teams and businesses of all types.
The Winter Olympics will take place from February 9 to 25.
