Sign & Digital UK has unveiled its 2018 show website with a bold new design that reflects the innovative and creative nature of the visual communications industry.
Jane Lewis, marketing manager, said: “The show theme ‘Creativity brought to life’ is an emotive idea. We wanted to make a direct link between the art and creativity of people, both in our industry and the industries that rely on ours, and to include cutting-edge technology, equipment and suppliers present at Sign & Digital UK.
“Focusing on people and the face-to-face nature of exhibitions to build and enhance relationships, the campaign highlights the direction the industry is moving towards greater customisation, personalisation and individuality.”
The new website was designed by EG Creative. Ian Bamford, business director, said: “We wanted to signal a change with the campaign and appeal to the wider creative community. Sign & Digital UK really is a showcase for innovation. The visitor experience is hugely important, so we needed to convey a sense of expectation and of possibility. It’s about saying to the wider creative community ‘Whatever idea you have, it can be delivered’. The reality is, it’s only when it’s applied does something truly come to life. That’s when it moved beyond an idea and exists in the real world.”
Sign & Digital UK will take place at the NEC in Birmingham from April 24 to 26 next year.