Schoolwear Association launches new campaign to show benefit of wearing school uniform

Every Child Is Worth It highlights the benefits of wearing a school uniform

School leaders are being urged to get behind a new initiative that highlights the positive impact a uniform can have on everything from pupils’ mental health to family finances.

Launching its Every Child Is Worth It campaign, the Schoolwear Association wants to show that wearing an official uniform helps promote social equality and cohesion, reduce bullying and alleviate stress in schools.

The campaign will also highlight the selfless work in local communities that members of the Schoolwear Association do to help families, children and schools.

Established in 2006, the Schoolwear Association is the industry body and voice of more than 200 businesses that supply school-specific uniforms, including manufacturers, suppliers, agents and retailers.

David Burgess, chair of the Schoolwear Association, said: “Every Child Is Worth It underlines the importance of a school-specific uniform in creating a level playing field. In a world obsessed by appearances, it’s not surprising that young people can feel under pressure to wear a different outfit every day, which can distract them from their work.

“We firmly believe that a school uniform fosters a powerful sense of community that allows pupils to follow their interests, work together and succeed academically, without worrying about what to wear.

“Even though children sometimes flout uniform rules, we’ve found that many are proud to wear one, especially when representing their school at events and sporting fixtures.”

As well as the benefits it brings to pupils, Every Child Is Worth It will also demonstrate the value a school uniform brings to parents and the wider community.

Mr Burgess added: “For families on a budget, it might be tempting to buy cheap – however, they can be poor quality and soon need to be replaced.

“Our suppliers run independent businesses and are often at the heart of a community, so they go to great lengths to ensure their uniforms can withstand the rigours of school life.”

The Schoolwear Association’s campaign launches with plans of an upcoming website and brand re-fresh for the professional body as it aims to maximise the success of the campaign.

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