The promotional products sector is shining the spotlight on promotional merchandise’s ability to make people feel valued, with the theme of ‘thank you’ for this year’s Promotional Products Week (PPW), which runs from October 2 to October 6.
A recent survey conducted by the BPMA (British Promotional Merchandise Association), highlighted the fact that almost 80% of people receiving a branded gift feel appreciated, making merchandise the most powerful advertising medium for saying thank you.
In a crowded communication marketplace, marketers, event organisers, PAs, HR managers and others are increasingly using promotional products to not only raise awareness of their brands but to thank their customers, staff and clients. This year’s PPW campaign is asking people to reflect this trend by saying thank you and sharing pictures of their cool promotional products on social media with the handle #ThankYouPPW.
The PPW campaign, now in its fourth year, is designed to raise the profile and use of branded promotional products. This year’s PPW is also raising funds for the Alzheimer’s Society through a range of activities by BPMA members.
Gordon Glenister, director general of the BPMA, said: “I am delighted to be launching our campaign again, to remind buyers of how important promotional products are in the marketing mix. I am also very pleased to be supporting the fight against Alzheimer’s, a dreadful condition for millions of people.”
The BPMA is asking its members, promotional buyers, and anybody who wants to support PPW to upload their videos or photos showing a branded product, tagged with #ThankYouPPW, and to donate to the Alzheimer’s Society.
Promotional Products Week is organised by the BPMA.
For more information visit www.promotionalproductsweek.co.uk