Result creates mini movies to promote its outerwear range

To promote key new or seasonal products in its outerwear range, Result has created a range of mini movies.

The new short videos showcase key products in Result’s range, which are worn by models to give viewers a greater appreciation for the look, fit and cut of the garment.

The minute-long films, which have been initially released to Result’s distributors, point out key features of the items such as pockets, lining, zip and stitching details to help customers better understand the products; giving them an immersive experience of the garment.

Director for Result, Sara Sanders-Smith said: “It can be difficult to visualise the quality and specification of a product from just an image or description in a brochure or on a website, we therefore wanted to offer our customers a more demonstrative and engaging experience of some of the key products in our range.

“With some great videography and styling we have been able to give end users a real 360⁰ feel of the garments and have had some great feedback from our distributors who have shared them with their own customers.”

Products currently featured in the videos include the R233M Soft Padded Jacket, R406X Stonewash Denim Softshell and the R402X Urban Biker Style Jacket. Further product videos will be added to the series and all released videos are available on the download section of the Result website.

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