Featuring a total of 1,084 exhibiting companies, the new trade show network consisting of PSI, PromoTex Expo and viscom underscored its ambition of becoming Europe’s largest combined event for advertising and selling.
Petra Lassahn, the director of the three shows, said: “The time was ripe to create a new, central hotspot for all things advertising and selling, without losing sight of the independent existence and identity of each of the respective industries.”
Combined with PromoTex Expo (127 exhibitors) – partially a PSI spin-off – a solid 899 exhibitors participated in total. An additional 185 exhibitors took part in this year’s viscom, which turned out a vibrant event after its redesign.
One exhibitor, Stephen Gibson, the CEO of midocean, said: “We were extremely busy and had more visitors than we expected. We approve that PSI is making changes. If initiatives such as the parallelism of the three trade shows help to acquire new companies, we support them.”
Attracting 17,602 visitors, PSI once again was right on target with an increase of 1.5% (prior year: 17,342). Among them were 1,012 industry customers (prior year: 1,200) who, upon being invited by distributors, had a chance to visit PSI on the last event day.
Next year’s PSI, viscom and PromoTex Expo will take place in Düsseldorf from January 7 to 9.
PromoTex Expo is in top form right from the start
PromoTex Expo made its debut in top form: with 13,217 trade visitors from 39 countries, the event instantly catapulted itself into the group of leading European trade shows.
Michael Freter, managing director of Reed Exhibitions Deutschland, said: “A fantastic start in terms of visitor numbers and international reach and relevance. The fact that almost half of the visitors – 45 per cent, to be exact – travelled from abroad is a powerful vote of confidence.
“The market is rewarding our new concept. A clear mandate to continue spreading our wings in the European league of trade shows.”