This is truly a first. Launched last year, the brand delivers a living wage scheme that others are still only talking about.
Products showing the Fair Share label carry a small price premium that is passed directly on to the garment workers in India towards their Living Wage. Adding as little as 10p to the price of a T shirt, or 54p to the price of a hoodie, will result in a 50% increase in the wages of the poorest workers at the factory in India. A microsite www.fairsharefashion.com helps to communicate the project to the consumer.
The range includes T shirts and hoodies in Fairtrade certified organic cotton.