Enquiries are coming in at Balmoral for bespoke corporate Christmas sweaters, says Mike Carden at Balmoral Knitwear’s sales and marketing office in the Lake District.
He adds: “In previous years we have made Christmas sweaters with jacquard designs in corporate colours and designs for end-users including brewers, major soft drinks companies, TV stations and toothpaste manufacturers, for example. This year, it seems we have some more excellent designs coming through from our promotional customers. Generally there is a customer logo plus snowflakes, reindeer and a witty tag line.”
Balmoral can take an image or a graphic from a promotional company and scan it into their knitting software to produce a draft image. If that is along the lines of what the customer is looking for, then the design can be edited before producing a sample for signing off by the customer.
“We do need a bit of time to do the design, and especially if we need to bring in yarn to match a specific corporate colour,” Mike explains.