Printwear supplier, Blue Max Banner, has agreed to buy the trademarks and business of the Snowgoose brand from Rowlinson Knitwear with effect from September 20, 2012.
Rowlinson currently market two garments under the Snowgoose name:
– a polar fleece jacket constructed from a warm fleece fabric with an anti-pill finish that traps air within its pile, and
– a reversible showerproof jacket with a rib stop outer and a fleece inner.
Both are designed for comfort and are easy to wear.
David Fawcus, chief executive of the Trowbridge-based Blue Max group, comments: “Snowgoose is an ideal fit for the Blue Max portfolio of jackets and fleeces. We have been looking to expand our offering in this sector for some time, and this was an opportunity to acquire a brand with established quality credentials and a loyal customer base.
“It is our intention to sell our existing polar fleece jackets under the Snowgoose label in future, and we plan to develop the range covered by the brand during 2013.
“As we also operate extensively in the leisure and corporate wear sectors, we also see a great potential to market this brand to our non-schoolwear customers.
“We are delighted to welcome Snowgoose customers to Blue Max Banner, and will be writing to them shortly to outline our plans for winter 2012 and beyond.”
Until September 20, Rowlinson will meet all orders from their existing customers, and will transfer their residual stocks to Blue Max Banner on that date.
For more information call 0845 23 00 888 or visit www.bluemaxbanner.co.uk
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