The new website provides the ideal introduction to the Nations Collection. Visitors are presented with a large image of each product below a row of thumbnail images showing the products in each of the colourways. Hovering your mouse over the large images reveals a pop-up information box containing the relevant product specs. Clicking on one of the large images takes you through to the relevant product page on the Beechfield or Quadra website, where you have the option to view the product in 360-degrees. Clicking on a thumbnail sees the large images instantly appear in the corresponding colourway.

Beechfield Brands has also included the corresponding national flags under each of the product thumbnails, to show at a glance the various colour combinations relate to which country’s sporting colours. So, for example, the flags of Germany and Belgium accompany the Black/Red/Yellow colourway.

Visitors to the site also have the option to download the new Nations Collection Wall Chart – an A2-size printed chart that is ideal for use in a shop or showroom at the point of sale, in a sales office as an instant reference tool, and as a direct mailer for sending to prospects or enclosing with customers’ packing lists or invoices.  

“The UK is embarked on a ‘Golden Decade of Sport’ with the nation hosting many of the world’s greatest sporting events during that time. The Nations Collection tees up countless opportunities for anybody supplying promotional sportswear and souvenir merchandise linked to these and other major international sporting events. The new website and Wall Chart have been designed specifically to help our customers capitalise on those opportunities and enjoy an equally golden decade of add-on sales,” comments Beechfield’s Roger McHugh.

To view the Nations Collection product range and download the Nations Collection Wall Chart visit: www.nations-collection.com.

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