High Profile, one of the UK’s leading manufacturers of standard and bespoke plastic promotional products, has seen its sales figures grow by 23 per cent as it continues to generate new business wins as well as retain and renew existing contracts.
Since the company’s start in 2006, sales have more than doubled, from £1.2 million to £2.7 million, with margins improving by almost 10 per cent in the last year alone.
Richard Wood, Managing Director of High Profile, comments: “Throughout 2010 we saw a positive upsurge in the market and this, along with the team’s continued hard work, has ensured that the figures are so positive. We are in a great position to maintain High Profile’s success into 2011.”
The company’s attention to industry trends and customer service has further contributed to its achievement.
Fuelled by spending cuts, the promotional merchandise industry has experienced an increasing level of interest in low cost items and, notably, the sentiment seems to be on UK sourcing where possible.
High Profile’s 2011 catalogue reflects this by making price reductions on some products and including 30 new products which were developed to meet high customer demand. To meet this demand without sacrificing quality service, High Profile has increased its staff to 32 employees.
There was growth in sales and production but particularly in the customer service department where attention to detail, communication and quick turnaround remains paramount.
Richard Wood adds: “We have ensured that the key decision makers remain close to the customers. So where a quick response is required, it happens; and when we receive queries, we take action immediately.
“We are continuously working hard to ensure that we are offering clients quality, high-end and useful merchandise that can keep up with the speed of their purchases.”
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