"The aim of this service is to bring you that little bit more; more service, more support and bit more of us to you," a spokesman said.

So what are Matrix Codes and more importantly, how do they really help you? Well, essentially these codes are found beside all products within the BTC activewear trade catalogue and are small black and white patterned boxes. The codes are read using your smart phone; using an easy-to-download application.

Once downloaded, you launch this App and, having chosen the product simply take a picture of the Matrix Code beside it.  You are then taken to a site which gives you the current pricing AND stock levels of all colour/size options for the product you are looking at, bringing you real-time information in a matter of seconds.  It really is that simple.

To remove any obstacles in getting started, BTC activewear has also tested various Applications and any smart phone such as i-phones and Blackberry have various readers that work.

For help with this or advice on what to download, please visit www.btcactivewear.co.uk or contact your local Account Manager.

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