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Anvil Knitwear, a leading manufacturer of socially and environmentally responsible apparel and accessories, has launched Shirt Scan, an iPhone application that allows retailers, brands and consumers to deliver multimedia content via apparel to their target audiences. Through the use of QR (Quick Response) codes applied directly on the shirt, label or hang tag, Shirt Scan can be customised based on brand, customer, retailer or campaign, delivering a unique consumer experience in the form of articles, photos, and videos.
"Through Shirt Scan, we're enhancing the way consumers interact with their products and services, creating a digital platform for apparel and thus improving their experience with the clothing they wear," said Anthony Corsano, president and CEO of Anvil Knitwear.
"Shirt Scan also offers brands and retailers a unique and customisable digital marketing opportunity, using apparel as a storytelling tool for content specific to any company or campaign."
The Shirt Scan application can be downloaded for free from Apple's iPhone App Store or shirtscan.com. A user can then scan a T shirt with his/her Shirt Scan QR Code and unlock the content behind that shirt, creating a virtual closet of products.
For Anvil products, Shirt Scan will allow consumers to trace the origins of their products with mobile technology, creating an abbreviated version of TrackMyT.com, which Anvil developed for youth ages two to twelve that chronicles the life cycle of a T shirt from seed to store.
The web platform and technology used for Shirt Scan iPhone App was created by AgencyNet, an award-winning digital creative agency that specializes in consumer insight, brand strategy and digital technology.
"Shirt Scan unlocks new opportunities for consumer engagement. When we approached this project, we saw the T shirt as not just a product, but also an identifier. It signifies a brand's biggest fan. With Shirt Scan, brands can speak directly to those individuals using the power of digital," says Adam Lauer, Account Manager at AgencyNet.
Shirt Scan for iPhone is being released first with applications for other mobile devices to be rolled out in early 2011.
For more information, visit www.anvilknitwear.com, www.anvilcsr.com, www.shirtscan.com and www.trackmyt.com
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