Opened in December, the Boot Room allows shoppers to custom design their own football boots. Shaped to the individual’s foot, the shopper picks their colour and slogan to be sewn onto the boot.

Andrew Stocks, chief executive of Stocks Sewing Machines, said: “We’re incredibly proud to have been chosen to fit our machines in London’s Harrods store. It’s a wonderful achievement and the machines look just the part, embroidering customers’ required designs in hundreds of contemporary shades while housed in such a fantastic period space.”

But this is not the only store to choose the ZSK Sprint 5. Nike worldwide have chosen ZSK, Stocks Sewing Machines and The Sprint 5 to supply their exclusive service in store and recently, the Green Rooms Projects in Sports Direct have signed to the same machine series.

The ZSK presents the new framing system that lets you embroider shoes of any kind. Thanks to its clever design, ready made shoes can be manipulated on the clamping system so not just the sides of boots can be decorated but also the heels.

Adjustable mechanisms have been kept to a minimum, so handling is simple and settings can be established with relative ease and speed. The machine is factory supplied as Boot Spec – and ZSK is the only manufacturer to build a custom machine dedicated to boots .

See Stocks Sewing Machines at Printwear & Promotion Live or visit www.stocks.co.uk

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