“The Slouch Beanie style is the first choice headwear for many young fashionistas this winter,” says Beechfield’s Roger McHugh. “The B461’s soft rib knit (in 100% acrylic) and over-size crown with its ‘over the ears’ slouch fit mean it is as warm to wear as it is cool to look at. Black, off white and smoke grey colours underline its unisex, urban fashion appeal.”

The B461 has been developed with the decorator in mind and provides a great background for embroidery and badges.

For spring and summer, Beechfield is backing the new B665 Rapper Cap to be the ‘headwear hit of 2010’.

“Our product design team has just returned from Europe’s most high profile international fashion industry exhibition and reported that ‘all the kids’ at the show are wearing ‘Rappers’,” adds Roger.

He adds that the Rapper style has been popularised by urban music stars, both in the USA and in the UK, with credible and increasingly influential artists such as Mercury Award winning Dizzee Rascal making it the new de facto headwear choice for street and club.

“The Rapper gives promotional customers the headwear style that youngsters want to wear, in an affordable and easy to decorate form. It’s the type of product that will be valued and retained by members of the target audience, greatly increasing the return on the original investment,” says Roger McHugh.   

The Rapper Cap is instantly recognisable on account of its perfectly flat peak. And every cap is supplied with a ‘B665’ sticker on the peak, mirroring the presentation of similar products in retail. Made from 98% cotton/2% elastane, it has an elasticated crown and is available in music-biz black or on-trend white.

For more information contact your usual Beechfield distributor or visit www.beechfield.com.

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