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FRUIT OF THE LOOM

New fashion colours for hooded sweats

Published: 30 March, 2010

Hoodies are big news on the high street in 2010, which will help to further drive up sales in the promotions market, according to Fruit of the Loom.

The company reports strong demand for its hooded styles, which include sweats, hooded sweat jackets and Hooded Ts.

“Hoodies are more popular then ever, with hooded sweats being our best selling fleece lines for several years running,” says Alison McKenzie, brand director. “Demand is especially strong among promotional wear customers seeking to target a younger, more fashion-conscious audience,” she adds.

The classic men’s hooded sweat now offers even better value as its 80% cotton/20% polyester (280 gm/m2) fabric uses quality-guaranteed Belcoro yarns. The yarns are knitted to create a fabric with 100% cotton facing for minimal pilling and excellent printability.

For 2010, there are three new colours in the hooded sweats' palette of 20 in total. Fashionable charcoal, bright orange and Kelly green pick up on colour trends in retail.

“Charcoal has the appearance of a washed-down black and will be of particular interest to customers servicing the music merchandise market,” Alison McKenzie comments.

The men’s zip through hooded sweat, in 70% cotton/30% polyester fleece fabric, (280 gm/m2) also welcomes three new colours – charcoal, chocolate and deep navy. The garment features a narrow covered zip (for enhanced printability) and two front pouch pockets. Its sportier image boosts the sweat’s appeal for fashion-conscious consumers in the club, college and music markets.

Other styles are the men’s baseball hooded sweat, with contrast colour sleeves and draw cord, the men’s heavy hooded sweat, in luxury heavyweight, (340 gm/m2) fabric, and the Lady-Fit hooded sweat jacket, in soft, fine-knit 75% cotton/25% polyester, (280 gm/m2).

The company’s hooded Ts boast similar styling but are made from 100% cotton T shirt jersey fabrics – 160 gm/m2 for the men’s long sleeve hooded T and 125/135 gm/m2 for the Lady-Fit lightweight hooded T.

The men’s style comes in a choice of black, deep navy, heather grey, light graphite and white colours and sizes S-XXL.

The Lady-Fit style is available in black, deep navy, light pink, sky blue and white, and sizes XS-XL.

For further details call 01952 682900, email cust_enquiry@ftlte.fruit.com or visit www.fruitoftheloom.eu