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PRESTIGE LEISURE
Hoodie evolution continues apace
Published:  30 March, 2010

Over the past decade urban wear has earned itself a place in any distributor brochure. Sales steadily climb year after year and with the “hoodie invasion” of the “noughties” this category of clothing has boomed. This year we have numerous new additions from different brands.

Choosing a quality “street look” hoodie is easy with the Just hoods by AWDis JH020 street hoodie. It weighs in at 330gsm and comes with an array of attributes including the popular thumb holes on the cuffs, a hidden MP3/phone pocket inside the kangaroo pouch with small a opening for ear phone cord, hidden earphone loops and in addition, a hanging loop at the back neck to keep the wires from irritating the wearer.

The AWDis range is WRAP compliant giving complete peace of mind. Sizes are from S to XXL with 12 exclusive colours are available.

Skinnifit have introduced the new SFM251 hooded T shirt. This follows on from the ladies ST251 success over the past few years. Skinnifit are doing what they do best with this new addition, it’s sleek, lightweight, comfortable and very much a multipurpose garment. Using a marled effect on the heather grey gives this garment even more appeal. Even at 140gsm you feel the quality of this 100% single jersey with twin needle stitching. Sizes are S to XXL.

Most urban wear tends to be soft to the touch and stylish. The Jerzees 221M striped campus polo is no exception. The sueded fabric must be held to fully appreciate the luxury that this polo offers.

Around the inside of the collar is a velvet trim which occasionally shows its colours as light catches the fabric. The collar can be worn as normal or turned upwards. Available in four colours, this 100% cotton polo comes in sizes S to XXL.

Veteran headwear brand Beechfield have added a selection of new beanie hats for 2010 – the B448 Peaked with a cool ribbed turn up, the stylish B461 Slouch with an ultra soft rib knit and the B462 Chunky Knit Beanie. All are made from 100% soft acrylic. The new B665 Rappers Cap combines 98% cotton and 2% elastane knitted into the crown section for the perfect fit. 

Renewed interest in dance, sparked by TV, has created a huge demand for fresh new products.

Just Hoods by AWDis JH070 and JH075 arrived this year to meet this outcry and spice things up a little. The 330gsm heavyweight men’s JH070 sweatpants features a open hem leg for the best possible fit, side pockets and deep rib waistband with inside drawcord. Available in three colours and sizes S-XL. The ladies edition JH075 girlie jogpants are a little lighter at 280gsm incorporating a true ladies fit. The drawcord in this case is located at the front. Both of these new additions are 80% cotton 20% polyester and are certified by WRAP.

For more information, email marketing@prestigeleisure.com, or visit www.prestigeleisure.com







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