Look out for several new additions to the Blue Max schoolwear range for 2010.

Blue Max has decided that unisex just won’t do when it comes to school uniform. Cue, the brand new  shirt collection designed for girls. The new shirt available in both a short and long-sleeved styles in a choice of either white or light blue is fitted at the waist.

Girls will also welcome the brand new Ziggys designer skirts in either a plain or a pleat which turn a Ziggys designer blazer into a stylish designer suit – the smart choice for academies and sixth formers. Both these skirts are made from the same Toray fabric as the Blazers and Designer Jackets. The competitively priced HMS Pinafore for primary school aged children carries all the hallmark quality ingredients of the Blue Max portfolio and is yet another new entry for 2010

Blazers will continue to be a major part of the Blue Max portfolio. The company has made a substantial investment for the new season, and currently has tens of thousands in stock at the warehouse.

For the 2010, customers will have even more choice. Blue Max has announced that it will be offering a greater selection of coloured fabrics, giving more flexibility with the ‘fabric supported’ specials range. Contrast linings have proved highly popular with customers and as a result, Blue Max is pleased to announce that it can now offer more colour options on forward orders.

Ziggys poly/cotton sweatshirts in a choice of classic designs and colours are also new for 2010. A great alternative to a sweater, this soft but durable sweatshirt fabric has been carefully selected to maintain its original colour and shape wash after wash as well as to provide a stable base for embroidery. Choose from V necks, crews and cardigans.

Select cotton rich hoods which are ever popular with school children and are great for the sports field have also been introduced in two brand new on-trend colours – sky blue and pink.

The Classic Polo range, until now exclusively for adults apart from white, is to be introduced in children’s schoolwear sizes for the first time. This item has been restyled, with open hem sleeves and self-colour buttons and the newly re-launched model is even more competitively priced than the original!

Outerwear includes the waterproof and breathable Exmoor Jacket made from a peached, microfibre Maxtech fabric. Lighter jackets include the fully reversible showerproof Mistral, and the Soft Shell Jacket featuring water-repellent, soft shell technology. Also available once again for 2010 is the highly popular Polar Fleece and Quarter Zip Microfleece, made from cosy 260gsm microfleece and featuring two zip side pockets.

Finally, both the V neck and the cardigan in the 50/50 cotton/acrylic knitwear range have been subtly restyled to offer a more contemporary look. Look out for price reductions on all other knitwear lines in the brochure. Contact Blue Max for details.

For more information call 0845 23 00 88 or visit www.bluemaxgroup.co.uk

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