For 2010, the company is extending the Valueweight T family with the addition of three new styles. These have been designed to complement the existing Valueweight T range by improving customers’ product offerings within specific sectors of the market.

The Men’s Fitted Valueweight T, Kids’ Long Sleeve Valueweight T and Girls Valueweight T are all manufactured ‘in-house’ at Fruit of the Loom’s new factory in Morocco. The 100% cotton fabric, 160/165 gm/m2, is knitted from Belcoro certified yarns, which give the Valueweight Ts their distinctive softer feel.

The new Fitted Valueweight T responds to the fashion for more fitted men’s T shirts and offers a lower cost alternative to the well established cotton/elastane Slim Fit T. The new style has a shorter body compared with the standard men’s Valueweight T, and uses side seams to give it a closer fitting silhouette. It also boasts a narrow neckline, without topstitching, for a clean finish that echoes trends in retail. There is no sacrifice on performance or durability, however – the cotton/Lycra rib crew neck with taping upholds the Valueweight T family’s well deserved reputation for superior comfort and shape retention. The Fitted Valueweight T is available in sizes S-XXL and eight colours: black, charcoal, classic olive, deep navy, orange, red, royal blue, white.

The children’s wear market has witnessed rapid development in recent years and Fruit of the Loom has moved things along once again with the launch of two new ‘instant classics’ – the Girls Valueweight T and the Kids’ Long Sleeve Valueweight T.

The new ‘Girls’ style has side seams with waist shaping for a flattering fit; the sleeves are shorter and tighter than the unisex version; and the collar is smaller. This all adds up to a T shirt that girls will feel more comfortable and confident wearing.

Alison McKenzie, brand director, comments that there are very few similar styles available in imprint and suggests that the T shirt will give Fruit of the Loom customers a decided advantage in the licensing, retail, sports, and schools markets. “Women like to wear T shirts that have been designed to fit them properly, and girls are no different. Customers have been asking us for a girl-specific Valueweight T and we feel sure that the new style will prove a resounding success in 2010,” she says.

The Girls Valueweight T is available in sizes 3-4 years to 14-15 years and eight colours: black, deep navy, light pink, red, royal blue, sky blue, sunflower, and white. Children love to wear layered clothing, which is one area where the new Kids’ Long Sleeve Valueweight T scores highly. The garments’ long sleeves also make it a good choice for children living in colder climates and for school children that choose to cover their arms on religious grounds. There is also certain to be a big demand from children’s clubs and sports teams, Alison McKenzie explains.

The set-in sleeve style has cotton/Lycra ribbed cuffs: cotton/Lycra is also used for the crew neck, together with a taped neckline. The T shirt is available in sizes 3-4 years to 14-15 years, and five colours: black, deep navy, red, royal blue, white.

“We’ve taken the best range of promotional T shirts on the market and made it even better,” says Alison McKenzie. “The 2010 Valueweight T range sets new standards in both choice and value for the promotional T shirt market.”

For more information call 01952 682900 or visit www.fruitoftheloom.eu

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