The 50/50 cotton/acrylic knitwear range has been given a more contemporary look. Hoodies – ever popular with children and great for branding on the sports field – have also been introduced in two new colours, sky blue and pink.

A new Grant’s pinafore with all the hallmarks of the Blue Max portfolio – high quality combined with value for money – will also be available. The smart new 100% polyester Ziggy’s Designer skirts in a plain or a pleat are made of the same high quality ‘Toray’ fabric as the Ziggy’s Designer Blazer. When worn together, the skirt and blazer make a perfectly colour-matched designer suit.

Blazers will continue to be a major part of the Blue Max schoolwear portfolio in 2010. The company have made a substantial investment for the new season, and currently have thousands in stock at the warehouse. Customers will have even more choice this year with a new Academy Navy colour in the Ziggy’s Blazer range and the introduction of different coloured fabrics, giving more flexibility with the "fabric supported" specials range. Contrast linings have proved highly popular with customers and as a result, Blue Max is pleased to offer more colour options on forward orders.

A brand new range of easy care poly/cotton sweatshirts will also be available in classic designs and colours. A great alternative to a sweater, the fabric provides a stable base for embroidery. Customers can choose from V necks, crews and cardigans.

Blue Max’s popular Classic polo range, until now exclusively for adults apart from white, is to be introduced in children’s sizes for the first time. This item has been restyled, with open hem sleeves and self-colour buttons and customers will undoubtedly welcome the news that the newly re-launched model is even more competitively priced than the original!

The popular Penthouse Polo design will be even more efficient for 2010 with the introduction of Maxtech wicking.

In response to customer demand, the Blue Max Champion T Shirt range has been extended with both a fitted ladies T in black, white, pink, sky, red and navy blue and an Action T offering a thin neck rib in olive and sand. These great value T shirts in 100% cotton offer an ideal base for embroidery or printing.

The new DeWalt collection in the Blue Max catalogue takes workwear to new and exciting levels.

All products are durable, comfortable and easy to put on for freedom of movement. For 2010, Blue Max will offer the signature Site Jacket in black, a hooded full-zip Sweatshirt, a Goretex jacket and interactive Thermo-Fleece jacket, PWS (Performance Wicking System) polo shirt, and T Shirt and two designs of Multi Pocket Trousers.

Accessories include protective boots, eyewear, gloves, hats, belts, knee-pads and work socks.

For more information and the new Blue Max brochure, call 0845 23 00 888 or visit www.bluemaxgroup.co.uk

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