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Westford Mill is adding two new bag styles to its collection in 2010. The new product launches mean that there are now a total of 15 styles across the collection, in a choice of six sustainable fabrics, and up to 19 colours.
The new W107 Promo Sling Tote is a ‘bag for our times’ – good-looking and functional; stylish and affordable. Designed as a budget-friendly, 100% cotton version of the brand’s popular W187 Organic Cotton Sling Tote, it also offers a more attractive, more fashionable alternative to the best-selling W101 Promo Shoulder Tote.
“Having achieved encouraging sales in the similarly styled organic cotton W187, we are certain that there is an opportunity for Westford Mill customers to generate substantial sales in this new, budget-priced version,” comments the brand’s Hannah Knaggs, who describes the W107 as “the perfect medium for promotion”.
W107 Promo Sling Tote is made using 100% cotton fabric (140 gsm) and measures 40 cm x 34 cm.
It has an 8-litre capacity, and features a self-fabric shoulder strap and Rip-Strip closure for added security. The bag is offered in a palette of six ‘promo-oriented’ colours: black, bright red, bright royal, natural, pure green and white.
The new W290 Vertical Messenger Bag is the latest addition to Westford Mill’s range of fashionable and hardwearing bags in 100% non-woven polypropylene. Practical features, such as the wide weight-bearing shoulder strap, baseboard (for even weight distribution), and twin exterior pen loops complement the modern messenger bag styling. The bag measures 32 cm x 39 cm x 8 cm, and has a 10-litre capacity.
The useful storage capacity allied to the slim profile makes it an especially good choice for busy, crowded environments, such as exhibitions and trade shows. The large front flap is perfect for decoration.
There are four colourways: black, pure green/black (trim), red/black and white/black. The white/black combination produces an especially clean, modern, futuristic image.
“The W290 is a stylish promo workhorse and is already widely used at trade fairs throughout Europe,” comments Hannah Knaggs. “The new design also doubles as a budget fashion bag, which will boost its sales potential. We are convinced that the W290 is a sure-fire winner in prospect.”
For more information contact your usual distributor or visit www.westfordmill.com
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