Here’s how you can do all that, and more...

Wilcom DecoNetwork.com is built around the concept of not just having your own web site, but an online marketplace of resellers.

Let’s use Marco’s Polos as an example. Marco’s Polos has a DecoNetwork.com web site and supplies embroidery and printing. They have a line of school uniforms that they market and sell to local schools, which in turn resells the uniforms to parents and students as fundraisers.

Current situation: It’s not convenient and it’s easy to make mistakes. The school has to send out hundreds of order forms to parents, collect them, consolidate the orders, manage the payments and finally submit the order to Marco Polo’s. This is a time consuming task and requires money to change hands at various stages.

For Marco, it’s hardly worth the effort. By the time he has received the order, chased payments and gone back and forth with misspelled names, etc his profit margin is quite small. Sound familiar?

Solution: Make it convenient, improve your service and treat your customers well. 

Since Marco Polo’s has DecoNetwork.com they can, at no cost, provide a web site exclusively for the school to sell uniforms to parents.

It takes only five minutes to set up the custom web site complete with the school colours, logo and uniform products.

All the school has to do is ask the parents to order the uniforms from their web site.

DecoNetwork.com automatically manages the money so that Marco Polo’s collects its wholesale price from the school and the school collects its mark-up (which is easily customizable).

No more consolidating orders, no more counting money, no more headaches.

Not only that, but the parents are loving the convenience of ordering from the web site and knowing exactly what they are getting. Marco now has a great chance to up-sell...

Up-selling opportunities

Marco has decided to also offer some Mills School memorabilia mugs on the web site. Using the online designer the mugs can be customized with the student’s photo, name and school year – a perfect gift for the grandparents! The parents and the school are enjoying how easy this is, and they now want to include customized buttons, bags and more.

In addition, let’s say the Mill School Drama Club is putting on a musical. They want to sell shirts to promote their upcoming musical and raise funds. They can create their own web store (again, in less than five minutes) to sell their club shirts. The orders go straight to Marco Polo’s with the Drama Club collecting their commission. This is done at no cost to the Drama Club.

Your customers become your sales force!

As you can see, there are endless possibilities for expanding your business through existing customers. Instead of the school being a customer with a very complex one-off order, it can become your sales force – promoting your services to the school community and providing you with ongoing revenue.

Just wait until it’s not only the drama club but the football teams, volleyball teams and school band who want their own affiliate stores too!

For more information visit www.wilcom.deconetwork.com

Printer friendly version

Email this article to a friend

Bookmark this

---