Each page of the brochure has been carefully constructed for maximum ease of use with the focus for the brand this year being "realness".

Shot on location at both a teambuilding centre and also in a more urban locale, it clearly shows the versatility of the range.

Large clear location shots are backed up by flat (dummy) shots of every colourway of every garment with all relevant technical details kept to bullet points for simplicity.

The whole Finden+Hales proposition of providing the customer what they want; a range of products across men's, women's and kidswear that can be worn on their own or mixed and matched, is clearly and intelligently presented.

 The brochure is segmented into product types: polos and Ts, sweats and outers, track and trousers, accessories, cricket and, new for 2010, kidswear. In total, Finden+Hales are introducing 13 new products for 2010. These include a team overtop for adults and kids featuring a cosy fleece lining to either a black or navy microfibre outer and a range of lighterweight Coolplus wicking polo and T shirts for men and women in a striking new design. Additionally, the brand have introduced pieces to complete their previous offerings - a women's panel T will soon be available to complement the existing men's and kids version, and similarly women's contrast track pants will allow customers a greater flexibility in terms of trousers offer.

The new length trackpant for men and women looks set to become a popular choice for gyms and sports or activity clubs.

 The brochure ends with a size chart and a clearly and strongly presented ethical policy.  

Overview

Number of pages: 68

Size: A4 brochure

New products: 13

Total no of products for 2010: 73

New products are: (Coolplus products): LV271 pique Ladies T; LV250 Jersey Team T; LV251 Jersey Ladies Team T; LV350 Jersey Team Polo; LV351 Jersey Ladies Team Polo; LV372 Kids Pique Polo. Other: LV890 Fleece Lined Track Overtop; LV892 Kids Fleece Lined Track Overtop; LV851 Ladies Contrast trackpants; LV825 Trackpants; LV826 Ladies Trackpants; LV206 Ladies Panel T and LV336 Piped Pullover Hoodie. 

Layout/Design: A4 portrait. Continuing the successful layout style of the Finden+Hales brochure 2009 (ie: in product sector segments). There is also a stand-alone kidswear section. Every colourway of every product has been photographed (on dummies) for optimum ease of use for the customer. Fibre composition, fabric construction and type, fabric weight and garment descriptions are clearly detailed adjacent to garment shots.

For more information and a copy of the brochure call 01577 861555 or visit www.findenandhales.com

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