Simple, uncluttered layouts focus attention on the inspirational lifestyle photography. Captioned ‘Polaroid' images pick out specific styles and reinforce core brand values. Message stamps highlight the reasons why people love and trust the Fruit of the Loom brand.

More than 80 garments are on show, including five new styles: the Fitted Valueweight T and Heavy Pocket T; the Lady-Fit Jog Pants, (a complete redesign of the previous model); and the Long Sleeve Valueweight T and Girls Valueweight T for kids. There are also two new colours - the punchy K2 Yellow and vintage-look 87 Charcoal.

Staying true to the ‘Keeping it Simple' theme, the catalogue is organised into familiar product sections - men's, ladies, kids, shirts, product guides, plus, new for 2010, organic cotton Ts. Individual styles are easy to locate and are accompanied by comprehensive product and colour information.

The colour, size and style guides towards the rear of the catalogue provide invaluable quick reference aids.

In keeping with Fruit of the Loom's commitment to minimising its environmental impact, the catalogue is printed on FSC-certified recycled paper. It is also smaller than in previous years, measuring approximately 24 x 16cm. The compact format both reduces the amount of paper used and the postage costs for customers who wish to mail the catalogue to clients.

For more information and a copy of Keeping it Simple 2010 call 01952 682900 or e-mail: cust_enquiry@ftlte.fruit.com

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