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Fruit of the Loom
Attractive workwear that's designed to perform
Published:  24 November, 2009

Fruit of the Loom offers a precisely targeted hospitality wear range that is perfect for staff working in bars, pubs, restaurants, hotels, cafes, wine bars, takeaways etc.

Fruit at Work styles can be found on the updated Workwear section of the Fruit of the Loom website (www.fruitoftheloom.eu), and in the 20-page Fruit at Work: bars/restaurants/hotels/cafés/takeaways brochure.

The brochure is designed specially for garment decorators and corporate clothing suppliers looking to grow uniform sales to hospitality businesses in their area.

The Fruit at Work range includes five styles of T shirt and the fashionable Sweat Jacket. The men's Slim Fit T and Lady-Fit V-Neck T form the basis of a modern, youthful uniform, while the Short Sleeve Baseball T is tailor made for sports bars, university unions, and music venues.

The Valueweight T and Lady-Fit Valueweight T are a popular choice for affordable, laid-back kitchen staff wear. The Sweat Jacket complements the T shirt's modern, casual image and is ideal for hospitality workers whose service covers both indoor and outdoor areas.

Fruit of the Loom's Poplin Shirts, in short and long sleeve, and men's and Lady-Fit styles, are ideal for waiting staff working in more formal settings. Their lighter weight (115 gm/m2) cotton/polyester fabric helps to keep staff looking and feeling cool in busy and pressurised work environments.

The company's Oxford Shirts, in heavier weight (130 gm/m2) fabric featuring a high-end 2x2 weave for reduced transparency, are the first choice for front of house staff when making a positive first impression is paramount.

The men's Slim Fit Polo and Lady-Fit Polo complement each other perfectly. They are especially popular in black, worn with a pair of smart black trousers or a skirt. The Tipped Polo retains a youthful edge while maintaining a thoroughly professional look, whilst the premium long sleeve polo offers a great alternative to a work shirt for staff requiring long sleeves, but for whom a traditional shirt would look too ‘stuffy'.

The men's and Lady-Fit 65/35 Polos are the ‘workhorses' of the Fruit of the Loom hospitality wear range. Tough, smart, comfortable, and easy-care (they can be washed at up to 60C), these matching polos represent a fantastic investment for any business.

"In the hospitality sector, presentation is everything," Alison McKenzie, brand director, comments. "Every Fruit of the Loom garment has been designed, manufactured and tested to guarantee their performance in what can be extremely demanding workplaces. These garments look right, fit right and are made to last. Customers demand that any investment in workwear will deliver long term performance and value, and that is precisely what Fruit of the Loom's garments provide."

Copies of the Fruit at Work brochure can be ordered, free of charge, from Fruit of the Loom's marketing department (marketing.imprint@ftlte.fruit.com) or through your authorised wholesaler.

For more information, call 01952 682900, email cust_enquiry@ftlte.fruit.com or visit the Workwear section at www.fruitoftheloom.eu







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