The 50/50 cotton/acrylic knitwear range has been subtly restyled, to give it a more contemporary look. Hoodies, which are ever popular with school children and are great for the sports field have also been introduced in two new colours for 2010, sky blue and pink. A new pinafore which carries all the hallmark ingredients of the Blue Max portfolio - high quality combined with value for money - will also be available.

Blazers will continue to be a major part of the portfolio. The company have made a substantial investment for the new season, and currently have thousands in stock at the warehouse.

For the 2010 season, customers will have even more choice as Blue Max will offer different coloured fabrics, giving more flexibility with their "fabric supported" specials range.

Contrast linings have proved highly popular with customers and as a result, Blue Max is pleased to announce that it can now offer more colour options on forward orders. And finally, the new 100% polyester Ziggy's Designer skirts in either a plain or a pleat, turn a Ziggy's Designer Blazer into a smart, colour-matched designer suit - the perfect fit for Academies and sixth formers.

A brand new range of easy care Poly/Cotton sweatshirts will also be made available in a range of classic designs and colours. A great alternative to a sweater, the fabric provides a stable base for embroidery. Choose from V necks, crews and cardigans.

The Classic polo range, until now exclusively for adults apart from white, is to be introduced in children's sizes for the first time. This item has been restyled, with open hem sleeves and self-colour buttons and the newly relaunched model is even more competitively priced than the original!

Outerwear includes the waterproof and breathable Exmoor Jacket, the fully reversible showerproof Mistral, and the Soft Shell Jacket featuring water-repellent, soft shell technology. Also available once again is the highly popular Polar Fleece and Quarter Zip microfleece, a great alternative to a school pullover, made from cosy 260gsm microfleece and featuring two zip side pockets.

All garments comply with the most up to date safety legislation.

For more information call 0845 23 00 88 or visit www.bluemaxgroup.co.uk

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