Fruit of the Loom schoolwear is made and tested to last the entire school year... and beyond.

The fabrics are also easy care, which helps to take the hassle out of the regular laundering that schoolwear requires. The 65/35 Polo and new 65/35 Long Sleeve Polo - the core items in many school uniforms - can be washed at up to 60°C. This ensures the thorough cleaning of even stubborn stains. Proven fade-resistant dyes help to maintain the garments' ‘as-new' appearance even when washed at high temperatures.

The current Fruit of the Loom Schoolwear collection offers 14 contemporary, casual school styles, ranging from unisex polo shirts and tees, through sweatshirts, hooded sweats and sweat jackets, to jackets in pill-resistant fleece and shower-resistant nylon. The collection also includes three Lady-Fit styles (a hooded sweat jacket, jog pants and polo shirt) that are targeted specifically at secondary school girls.

The entire Schoolwear collection for pre-schools, primary and secondary schools is presented in Fruit at School - an informative 16-page, A5-format mini-brochure that makes an ideal marketing tool for any school uniform supplier. (Copies are available free of charge on request from the company's Marketing department.) In addition, the new Collegewear Yearbook is targeted at older students, primarily those in further and higher education.

Fruit of the Loom has also recently updated its Schoolwear micro site. This is packed with information and advice for schoolwear suppliers. It also offers useful online tools, including the Create Your Uniform option.

For more information call 01952 682900, email: cust_enquiry@ftlte.fruit.com or visit www.fruitoftheloom.eu. For copies of the Fruit at School and/or the Collegewear Yearbook, email marketing.imprint@ftlte.fruit.com

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