Over this period the company has witnessed the coming and going of various transfer technologies that have been unable to sustain their market position due to various restrictions and limited market opportunity.

TheMagicTouch with the UK headquarters in Dunstable, offer a comprehensive range of digital imaging solutions covering all the major technologies, enabling the right technology for the right application or market.

The core business has always been the in-house manufacturing of coated transfer papers for use with toner based colour copiers and printers.

Today the company offers a variety of different transfer papers that enable full colour printing on to a multitude of products.

The recent addition of the award winning WoW transfer paper enables full colour imaging on to almost any fabric or textile regardless of composition or colour, with the added bonus of not requiring any cutting or weeding.

The durability and the quality of the WoW transfer are beyond all expectations and dismiss the myth of transfers fading or peeling off.

Today the company complements the toner-based technology with the complete offering of sublimation in conjunction with Sawgrass Technologies, Graphtec cutting plotters as well as Mimaki printers for the eco-solvent product applications.

TheMagicTouch also has one of the largest ranges of garment MagiCut cutting materials and vinyls used in conjunction with plotters/cutters for the increasing market of the decoration of leisure and workwear.

But having the equipment and the knowledge is irrelevant if you haven't got a sales and marketing plan.

Managing director, Jim Nicol explains: "Over recent years, clients who have adopted the digital transfer technology and focused on target marketing are the ones who have built very strong businesses.

"One advantage of digital transfer is the ability to produce a one-off and short run production. Yet many decorators ignore this unique sales and marketing tool.

"We have proved that with target marketing to target customers with specific products results in orders.

"With so many companies reluctant to employ full time sales people how do they expect to grow and create new business?"

TheMagicTouch continue to operate sales and training seminars for existing clients to assist in understanding the benefits of target marketing.

There has never been a better time for garment decorators to exploit the potential within their existing set-up, with colour printers now available for a few hundred pounds helping to open up hundreds of new product opportunities.

The company looks forward to the introduction of some unique products over the coming months including flip-flops, new tattoo and nail decoration as well as new personalised wallpaper.

For more information email sales@themagictouch.co.uk or visit www.themagictouch.co.uk

Printer friendly version

Email this article to a friend

Bookmark this

---