This board-based product has great potential, but like all great ideas they need to be marketed. However, all applications of TheMagicTouch have the advantage of "minimum order one" making the targeting of potential users easier, marketing and sales conversion becomes more cost-effective.

While all versions are perfect for the traditional corporate gift sectors, the bottle box in particular enables the customer to brand and personalise to maximum effect. The recipient may drink the contents, but they will always keep the box.

Managing Director Jim Nicol comments: "Demand for personalisation in both the gift and corporate market continues to grow. The new SmartBox opens up a host of new opportunities.

"This product is unique, these types of boxes don't exist, and we are creating new markets. The market cross-over of the bottle version into the corporate market has endless opportunities adding that extra special touch for companies rewarding customers, staff and corporate events throughout the year."

Jim continues: "The promotions industry needs to develop new and innovative products that help and serve customers demands throughout the year. As we have always said for the past 18 years, a corporate gift is not just for Christmas!"

Using the traditional transfer heat press, softpad and the CPM transfer paper, images, photos or logos can be printed in full colour onto the flat surface of the unique box. Once decorated the box is easily formed and fixed rigid with the removal of adhesive tabs.

The unique flat design is easy to store and perfect for web-based sales as the flat printed boxes can be easily mailed at a reasonable cost. This allows the recipient to choose what specific bottle to have as the gift, opening the product to a global market via internet sales. The process is quick, clean and easy with again the big advantage where the minimum order is one!

The introductory boxes are available in three standard sizes (small) 110 x 110 x 50mm, (medium) 170 x 170 x 35mm and (bottle) 335 x 95 x 95mm although bespoke sizes can be made available. Prices start at only £1.45 each plus VAT.

 Both the small and medium size have a multitude of applications including wedding cake, jigsaws, lingerie, T shirts, jewellery, soaps, cosmetics, sweets and chocolate or that secret special something!

The bottle version accommodates wine, spirits and Champagne for all occasions such as birthdays, weddings, anniversaries, awards or recognition.

Other new promotional products include a range of "CoolStuff" printable covers for mobile phones, ipods, digital cameras, sunglasses etc together with magnetic paper for direct printing directly though the toner based printer - perfect for magnetic business cards, fridge magnets and signage.

For more information visit www.themagictouch.co.uk

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