A few months back, someone approached you for some embroidery. Let's say her name is Mary. Mary was just starting a gift business out of her home. She didn't have a shop front or anything yet, but wanted to look professional when she visited potential vendors or suppliers.

Mary asked you to produce some embroidered shirts for her. She didn't have a logo but her business was called "Butterfly gifts". Between the two of you, you created an embroidery design for her with an image of a butterfly, a nice font, stitched in purple and gold.

After a few successful months, Mary wants to print some business cards and stationery with a letterhead. She approaches you wanting the embroidered logo to be used on her stationery.

This is a problem for many embroiderers as a stitch file is just not suitable for this. You could give her a bitmap or PDF screen capture of the embroidery design, for a graphic designer to trace...

Or, if you have the latest Wilcom DecoStudio e1.5 or EmbroideryStudio e1.5, this is no longer a problem. In fact, it provides an opportunity...

With the integration of CorelDRAW Graphics Suite, Wilcom software can now take that .emb file and convert it automatically to vector! We usually talk more about the conversion of vector to embroidery, but this is also an amazing feature.

You will be impressed to see how the conversion maintains colours, layers and outlines in a vector file suitable for printing.

Now here's how you can really benefit. Perhaps you could offer this as a value-add for embroidery customers - say for £X amount you can also provide a vector file.

You could also suggest that Mary order some printed promotional bags using the vector file. Even print a sample for her as a gift.

You could take it even further and offer her true multi-decoration. Instead of just the typical left chest embroidered logo, she could have a fashionable T shirt combining print with embroidery. She could even sell these as part of her gift range.

With Wilcom DecoStudio and EmbroideryStudio e1.5 this is all very easy to do. You can layer a file with print and embroidered elements to visualise the finished result. It's all saved together in one production file. Have some fun with it and offer your customers something different.

Now you are making your customers happy, they are purchasing more from you and you're really differentiating yourself from the competition.

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