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WESTFORD MILL
Bags of potential for extra revenue
Published:  31 July, 2009

Westford Mill have the perfect accessory for busy hair and beauty salons - the W115 Cotton Stuff Bag.

The W115 delivers five products for the price of one. It comprises a set of five duffel-style bags of varying sizes, all in 140 gsm 100% cotton and featuring a rope draw cord closure. The bags provide a neat and affordable solution for organising beauty equipment and materials within the salon.

Different bags can be used to store lotions, sprays, brushes, cotton wool, and clips, so that they are quick to access and always readily to hand. The bags' cotton fabric is simple and inexpensive to print, with Westford Mill recommending the use of bold, single-colour designs for maximum impact.

"The W115 was originally targeted at the hotel and hospitality sector, where it continues to sell well," comments the brand's Hannah Knaggs. "However, the bags have really taken off within the hair and beauty sector, where professionals have recognised both the functionality and the value offered by this unique imprintable product."

The W104 Mini Promo Tote is a popular choice for beauty product promotions. The bag, made from the same fabric as the W115, measures just 32.5x26cm (4-litre capacity), making it the ideal choice for packaging most beauty products.

"The fact that the W104 comes in trendy lime green and classic pink, as well natural, has helped to drive demand within the hair and beauty sector," adds Hannah. "By presenting, say, a gift set of skin products in a decorated W104, the brand or retailer's name and logo will be advertised every time the bag is used by the customer," she adds.

For larger products, or for customers who require an even wider choice of colours, there is the 10-litre capacity W101 Promo Shoulder Tote, which is available in 11 colours.

"These natural, cotton accessories have the potential to generate extra revenue from every salon clothing order," states Hannah. "So the next time you are asked to supply polo shirts or tunics to your salon customers, be sure to tell them about wide range of accessories you can also supply."

For more details, contact your usual Westford Mill distributor or visit www.caps-bags.com







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