More than a million T shirts later, this 100% organic brand has really taken off, proving to be a very shrewd business move. But EarthPositive isn't just a clever marketing ploy. There's a whole ethos built around this unique brand, and when you dig deeper, there's a fascinating story behind the brand's development. And I believe Mariusz when he says that EarthPositive really is making a difference. Another inspirational company is Edun. This month, I asked Edun Live's business development manager, Christine Driscoll, to explain the company's rationale and the positive impact it is having on the Third World. Edun Live is part of Edun, the socially-conscious clothing company founded by Ali Hewson and rock star husband, Bono. Its mission is to promote sustainable employment in sub-Saharan Africa through bulk sales of blank and organic T shirts.

Commendable stuff. If you thought that organic and Fairtrade was a "niche" market, you might change your mind after reading our special focus feature. Elsewhere in this issue, we're looking at what's new in menswear and underwear, we talk to Amaya about their revolutionary modular embroidery system and, of course, we're bringing you up to speed on what's happening around the printwear and promotion industry. Whatever you're doing this month, stay profitable, and don't forget to email me with all your latest news and views.

deales@datateam.co.uk

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