Andrea Charteris, customer services manager, says: "Each of the brands has its own identity and that is important because men, just as much as women, like to express their personality through the clothes they wear."

Skinnifitmen offers staple styles with a fashion twist. Among the four new styles introduced for 2009 is the SF47 club pique polo shirt, which has a stand-up collar (a strengthened back neck ensures the collar stays up). Another new style, SF56 premium hoodie has thumbholes in the cuffs. Best sellers from Skinnifitmen include SF101 modern essential T shirt and SF42 modern stretch pique polo shirt, both good basics that come in a wide choice of colours.

Button sweatshirts have proved a popular new design for this year and Skinnifitmen and Wombat now have button sweats in their collections. Skinnifitmen's SF55 button top sweatshirt is simply styled, comes in sizes S up to XXL, and in three colours: black, old navy or white.

Wombat's WB307 exploration sweatshirt has extensive extra detail typical of the brand, including the welt pocket on the left sleeve, reversed loop back fabric at side panels and hem, and contrast top stitching.

Wombat, whose extreme-sports inspired range is targeted at the 18 to 30-something age group, has another new style - WB907 Carefree Combats. A high level of detail gives these loose fitting rugged cotton cords their special appeal. A different look again comes from Kariban, whose styling is influenced by French contemporary fashion and has an air of understated chic. Kariban Sailing is the new cameo collection added for 2009. It comprises six styles, including the KM401 multi pocket shorts and KM202 jersey polo shirt.

Front Row remains first choice for many with a leisurewear range based on classic rugby, sailing and other sportswear favourites. One example is the FR1 original rugby shirt which PenCarrie confirms still sells in volume (it now comes in 20 colours).

The brand's premium range, called Front Row Collection, currently comprises six styles. These include the new luxurious-feel FR44 super soft patch rugby shirt.

It comes in two colourways (ecru/navy or navy/ecru), with the double appliquéd contrast patch providing an excellent canvas for decoration.

For more information call 0800 252248, email sales@pencarrie.com or visit www.pencarrie.com 

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