Printwear & Promotion – garment decoration and promotional clothing/merchandise news & information
RSS
  • Click here to visit the Wicked Printing Stuff website
  • Click here to Advertise
OKARMA
Customers say buying makes a difference
Published:  03 July, 2009

With so many products to choose from, it's so hard to get yours noticed. Okarma can help. Not only is its selection of clothing and accessories easy-to-wear, stylish and great looking, it also comes with an added bonus: organic cotton. None of the cotton used in Okarma garments has been treated chemically, making it purer than conventional cotton. This also means that the growth of organic cotton avoids pollution, as well as spiralling debts for farmers.

On the clothing side, Okarma offer two T shirts for men and women, the OK10 and the OK11. The OK10 organic premium T shirt comes in a selection of vibrant and classic colours (white, sky blue, red, olive, navy, natural, black) and in sizes S-XXL, while the fitted OK11 comes in the same colours but replacing sky with pink. These T shirts are great all-rounders that can be matched to a variety of occasions. The OK20 is a smart polo shirt which is ideal for smarter occasions or as part of a work uniform. It comes in a variety of attractive colours, with all dyes being Oeko Tex approved.

To keep you snug on cool summer evenings, the stylish OK31 hooded sweatshirt is a must. With its double fabric hood and matching drawstring, taped back neck and front pouch, this essential hoodie is perfect for university shops, sports centre uniforms and leisure wear companies. It's available in navy and black, S-XXL.

On the accessories side, the OK70 shopper tote is a great alternative to the plastic bag. The neutral colour makes it the ideal blank canvas for a message, logo or slogan.

Nicci Persey from Okarma says: "Since our launch two years ago, we've gone from strength to strength. Customers comment on the little details - small tonal Okarma logos on every garment, branded recycled swing tags - as well as the big ones - that buying Okarma actually makes a difference."                                  

Adding to the already successful organic cotton range, 2009 saw the release of two new products made from a revolutionary new fabric - polyester made from recycled plastic.

"We decided to launch a recycled range for a number of reasons", explains Nicci. "Organic cotton has taken the market by storm and we saw that it could be receptive to other ethically sound materials too. At Okarma we are constantly researching and developing new materials and ways of production, and the ‘reduce, re-use, recycle' mantra has been ingrained in our philosophy from the beginning. This just seemed like a natural progression".

There are two products available - the OK40, a cosy navy or black fleece, and the OK44, a handy shopper. Although the fleece is made from 44 plastic bottles, it's just as soft as those made from regular polyester. It's the ideal choice for outdoor pursuits companies, county councils or anyone with an ethical conscience.

The shopper, made from four plastic bottles, is perfect for marketing literature or for any opportunity where an alternative to a plastic bag is needed.

Nicci adds: "With these new products, you've got the added benefit that you're also directly contributing to reducing landfill waste".

For more information, contact your usual distributor: PenCarrie 0800 252 248; Prestige Leisure UK Ltd 0800 652 1234 and Ralawise Ltd 0800 212 180.







© Copyright 2012 Printwear & Promotion. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 8-10 Dryden Street, Covent Garden, London WC2E 9NA
Webmaster