The new Fairtrade apron is the perfect solution. A stylish uniform choice, it also features the Fairtrade mark so your customers can show off their ethical credentials.

The apron is based on the most popular shape and colour in the vast array of designs and styles in Premier's range of hospitality aprons. Made from 100% certified Fairtrade cotton twill, it features self fabric ties with an adjustable buckle, a generous double pocket and a total apron length of 84cm.

Available in black, ready to be screen printed with logos or corporate sponsorship, it's fully machine washable at 40C and one size fits all.

It's a product that should be well received in today's ethical marketplace. According to the Fairtrade Foundation, the UK market is doubling in value every two years and reached an estimated value of £493 million in 2007.

By far the biggest sellers were coffee and bananas, with 20% of roast and ground coffee, and 20% of all bananas sold in the UK now being Fairtrade. That opens up real potential for sales Fairtrade uniforms for cafés, restaurants and supermarkets as well as farm shops and organic restaurants.

Sales of Fairtrade flowers and wine have also increased, making the Fairtrade apron and attractive proposition for your customers who own wine bars, off licences or florists.

Premier managing director Ian Milburn comments: "Fairtrade is a tool for development that ensures disadvantaged farmers and workers in developing countries get a better deal.

"We're proud to be a part of that and hope that any company that also supports those values will be proud to wear the new Fairtrade aapron as part of their uniform."

For more information call 01244 289039, email info@premierworkwear.com or visit www.premierworkwear.com. Distributors: Ralawise: 0800 212 180; Ralawise Ireland: 1800 599 599; Pencarrie: 0800 252 248; Prestige Leisure: 0800 6521234; UK Leisurewear: 0800 220955.

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