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Fruit Of The Loom
New sleeveless fleece for workwear customers
Published:  05 June, 2009

Fruit of the Loom has extended its range of workwear styles with the launch of the new and highly versatile sleeveless fleece, made in the same 100% polyester pill-resistant fleece fabric (300 gm/m2) that's used for the company's proven half zip and full zip fleece jackets.

The fabric is durable and breathable, offering warmth, comfort and easy care properties. There are six colours to choose from, including bright orange and bright yellow for enhanced visibility.

The new fleece style has a slimmer cut complemented by raglan styling at the shoulders and cover stitching detail to the hem and shoulder seams. The high standard of finishing carries through to the armholes, which are finished with self-coloured binding, and the precisely colour matched zips to the front and the two side pockets.

Further features include a matching colour herringbone back neck tape and an elasticated draw cord with stopper at the bottom hem.

Fruit of the Loom's new product development team had decorators' needs firmly in mind during the design process for the sleeveless fleece. This is evident from the absence of seams on front of the garment. By keeping the front clear, the team has maximised the opportunities for branding.

"The new sleeveless fleece will appeal to anyone looking for work outerwear that provides warmth without constraining movement. It is ideal for stockroom staff, drivers, plasterers and landscape gardeners/grounds staff to name but a few," says brand director, Alison McKenzie.

"The sleeveless design allows the garment to be worn with a wide variety of different mid-layers - from a short sleeve T-shirt to a long sleeve polo and sweatshirt combination - depending on the working environment. And a wide range of sizes (S to XXL) means that there is a sleeveless fleece to fit everyone in the workforce."   

Combining the new sleeveless fleece with a Fruit of the Loom 65/35 polo creates the perfect foundation for a smart, functional work uniform.

For more details visit www.fruitoftheloom.eu or email cust_enquiry@ftlte.fruit.co.uk







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