The Lady-Fit rib polo is the entry point to the range. The garment's 100% cotton 1x1 rib fabric (210/220 gm/m2) gives it a distinctly retail appearance and this is accentuated by the shirt's styling - short, capped sleeves, self-fabric collar, buttonless placket and a feminine cut. Priced for promotions, the Lady-Fit polo works equally well in retail applications and represents one of the best value for money women's polos on the market. It is available in seven colours and sizes from XS - XL.

"The Lady-Fit rib polo is more popular than ever at present. It offers an attractive and affordable option for the many polo shirt customers that are finding themselves working to tighter budgets and who do not wish to sacrifice the slightly smarter appearance of a collared polo shirt by switching to a T shirt," Alison McKenzie, brand director, explains.

The top of the range Lady-Fit polo is a match for any equivalent polo on the high street and is now available in an even wider range of sizes. The shirt's 97% cotton/3% elastane blend fabric (210/220 gm/m2) benefits greatly from the inherent stretch properties of the elastane.

Combined with shaped side seams, the soft stretchy fabric ensures a perfect fit that's both comfortable and flattering. Side vents and a two-button narrow placket with self-coloured buttons add to the garment's fashion appeal. The polo comes in eight colours and a new extended size range - from XXS - XXL (XXS in sky blue and white only).

Alison continues: "We added the XXS size in the sky blue and white in response to demand from schoolwear customers. Teenage girls feel more comfortable and confident wearing a uniform or sports kit based on a polo shirt that's designed for them. By adding the new smaller size in the most popular school colours we have made the Lady-Fit polo available to secondary school pupils and college students of all ages."

Launched in 2008, the Lady-Fit 65/35 polo was an instant hit. Made from the same durable 65% polyester/35% cotton pique fabric (170/180 gm/m2) as the men's 65/35 polos, the Lady-Fit style withstands the harshest treatment in the most demanding of workplaces. It can be washed at up to 60C and the fabric's high polyester content means that the polo dries quickly and requires minimal ironing.

"The hardwearing and easy care properties of the Lady-Fit 65/35 polo are highly valued and underpin the garment's immediate uptake by workwear customers," Alison adds.

The Lady-Fit 65/35 polo also features shaped side seams and has a feminine cut, but the fit is looser compared with the other Lady-Fit polos. The emphasis is on comfort. The polo also benefits from a longer body to prevent it from riding up above the waistband on skirts or trousers, and features a two-button placket in keeping with its more traditional workwear styling.

There is a choice of seven colours, all of which are also available in the men's 65/35 polo. This makes it easy to maintain a consistent corporate image across male and female staff. Sizes range from XS-XXL.

Visit www.fruitoftheloom.eu, call 01952 682900 or email cust_enquiry@ftlte.fruit.com

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