From those early days of "one-size-fits-all" Ts in limited colour palettes, to the abundance of colours, sizes and styles available today, it's fair to say that womenswear really has come a long way. Today, unisex just won't do. Customers have more than realised that shapeless tents don't do their brand or logo any good.

There has been tremendous growth in the number of brands operating and offering clothing for women; both those who have started out solely with womenswear and also those who have subsequently introduced it to stand alongside their menswear.

Even in today's temperate climate, womenswear needs to maintain some momentum. This can be done by ensuring that it keeps up to date with trends, or indeed by looking into new sectors to offer the customer something fresh and exciting.

Fortunately our womenswear sector is not exposed to the majority of the three-month wonder trends as seen on the High Street, but even our industry has to keep up with fashion.

The changes have been subtle but they are definitely there whether in fabric choice or shape or style.

The women's plain T, for example, has moved from actually being non-existent to one-size to multi-sized, from 100% cotton to mixed blends and elastane, from crew neck/short sleeved to almost any-imaginable neckline and all sorts of sleeve lengths.

Skinnifit was one of the pioneers of womenswear garments - and still remains at the forefront today. Central to its success is the determination to offer what people want to wear in terms of style, colour, size and shape.

An initial range of two garments has grown to a notable collection of 48 including T-shirts, outerwear and fitness clothing. Success with womenswear led to a menswear collection four years ago, utilising the same principles of modern style and looks.

So, where does it all go from here? What are the trends to look out for? What is the end user looking for?

T-shirts are getting longer (much to the delight of the vast majority of women everywhere who tremble at the thought of stomach skimming Ts) and black will continue to dominate.

Customers are also becoming more aware of the environmental aspects associated with clothing.

The real beauty of Skinnifit garments is that they are robust enough to go that extra stylish mile, yet they are feminine and flattering in their own unique way. They'll last and thanks to the fabric we've chosen, they'll still look as fantastic as the first day you put them on.

With all the doom and gloom surrounding us all at the moment, it comes as a relief to feel comfortable and maybe even smile a bit. Skinnifit garments are designed to do just that. From the Modern Essentials range right through to the wonderful Skinnifitness range (please don't confine it to a gym), Skinnifit will continue to pave the way in desirable, stylish and wearable apparel.

www.skinnifit.com

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