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Beechfield Brands has produced Play to Win 09 to highlight the integrated teamwear offering across its Beechfield (headwear), BagBase (bags) and Quadra (bags and promotional accessories) collections.
The 4-page leaflet acts as a visual overview of Beechfield Brands' Teamwear combinations, and makes a highly effective mailer.
Products are grouped by their teamwear colourways. For example, there are 11 styles in the popular Classic Red/Black/White team colourway. These range from the new Beechfield B181 Coolmax© Performance Cap to the BagBase BG571 Teamwear Backpack and the Quadra QD76 Teamwear Shoe Bag. Eight popular Teamwear colourways are illustrated.
Roger McHugh, managing director, said: "Teamwear is all about creating a coordinated look across every member of a group... to realise a cohesive team image. Beechfield Brands has taken this concept and run with it in 2009. We've selected a squad of sporty bags, headwear and accessories; developed a series of dynamic team-themed colour schemes; and brought the two together to create comprehensive Teamwear ranges that are tailored to the needs of clubs, teams, societies and supporters' groups."
Roger adds that Beechfield Brands' Teamwear colourways coordinate perfectly with the team colours used by the leading promotional apparel brands. "This allows our customers to easily assemble a totally coordinated teamwear package, comprising T-shirts, polos, hoodies and outerwear, plus headwear, bags and accessories," he explains.
Beechfield Brands' in-house colour lab is equipped with the latest colour management technology, including a state-of-the-art spectrophotometer, ensuring that colours are accurate and consistent between brands, product designs and fabric types.
For example, the Beechfield B171 Teamwear Competition Cap is made from 100% brushed cotton twill, while the B49 Teamwear Beanie Knitted Hat is made from 100% soft-feel acrylic. Yet the individual colours in the French Navy/Classic Red/White colourway look virtually identical on both styles. Those same colours are equally consistent across the BagBase BG572 Teamwear Holdall (in 600D polyester) and the Quadra QD360 Pro Golf Umbrella (in polyester pongee).
"You really notice the importance of colour consistency when you start putting together different styles in a teamwear package," notes Roger McHugh. "Thus the quality of Beechfield Brands' caps, hats, bags and accessories will ensure a consistent team image and contribute to spirit of togetherness fostered by a well-executed teamwear wardrobe."
The Play to Win 09 leaflet is free from the Beechfield, BagBase or Quadra websites using the ‘Contact Us' feature. Visit www.beechfield.com; www.bagbase.com; www.quadrabags.com.
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