For 2009, Fruit of the Loom has boosted the polo's appeal with the addition of four new colourways: Deep Navy/White, Classic Olive/Stone, Sky Blue/White, and Black/Red. The new additions join classic White/Navy, stylish Black/Stone and vibrant Red/Navy, raising the total number of colourways available to seven. All of the colour combinations are wellestablished choices in golfwear circles, and have generated positive feedback from buyers and players alike during Fruit of the Loom's market testing programme.

Fruit of the Loom has been servicing the European golfwear market for well over a quarter of a century, with garments that are appreciated for their quality, styling, choice of colours and affordability," Alison McKenzie, Brand Director, comments. "Today, golf clubs are having to work harder to attract members and corporate customers, meaning that the role of branded golfwear has never been more important. An embroidered shirt could be sold as club merchandise through the pro shop; used as an incentive for new members to join the club, (or existing members to renew); or offered as part of a corporate golf day package or as a competition prize," Alison adds.

Fruit of the Loom offers polos in various fabric weights, and with a choice of finishing details, in both long and short sleeve styles. There are options for men, women and children, and products to suit all budgets.

The Heavy Polo is perfect for golf shirt connoisseurs, its 230/240 gm/m2 100% cotton fabric complemented by the textured stripe detail to the collar and relaxed open cuffs. The Lady-Fit Polo, in 210/220 gm/m2 cotton/elastane fabric, offers similar heavyweight quality for women. Its shaped side seams, (together with the stretchiness of its fabric), provide a feminine, flattering and above all comfortable cut that is perfect for female golfers.

The Slim Fit Polo will have special appeal for younger players. A modern interpretation of the traditional golf shirt style, it is notable for its fashionable, subtly shaped, masculine cut. The new Lady-Fit Rib Polo, with its self-fabric collar, buttonless placket, short capped sleeves and 100% cotton 1x1 rib fabric delivers a similarly fresh alternative for women golfers who prefer a younger, more relaxed image.

As well as golf shirts, Fruit of the Loom supplies breathable Microfleece jackets, for men and women, which offer a more up-to-date alternative to the traditional woollen sweater and deserve a place in every golfer's bag.

For more information www.fruitoftheloom.co.uk

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