New marketing alliance to be launched
Published: 04 April, 2008
The new Marketing Association Alliance will make its debut at the Promotional Marketing Exhibition (15 - 17 April, Olympia London).
The Alliance is made up of the BPMA (British Promotional Marketing Association); DMA (The Direct Marketing Association); ISP (Institute of Sales Promotion); POPAI (Point of Purchase Advertising International); IPIA (Independent Print Industries Association); and The VA (Voucher Association). It was spearheaded by the BPMA to share knowledge, experience and learning more about each others' disciplines.
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