In the April 2006 edition of Printwear & Promotion, an article was published entitled ‘Coping with Legislation’. Initially introduced by Blue Max, it detailed a new childrenswear standard that the company had learnt about and felt the need to convey to the promotional industry.

Russell Europe recognises that parents and teachers alike need to be able to trust that their school uniform of choice will offer the quality they expect, wash after wash, term after term.

Result's dedicated Junior Range of high-quality jackets combines both functional and fashion elements for 2-14 year olds.

In addition to a great selection of schoolwear lines, BTC activewear’s brochure offers a comprehensive range of kids’ casual T-shirts, polos, sweats and outerwear garments.

Fruit of the Loom reports a growing trend towards promotions targeted at both children and adults/parents, which require matching garment styles and colours for all sizes.

UK Leisurewear’s 2006 brochure is full of fun, funky and practical garments for children.

Summer fashion casuals for kids come from Front Row, with its FR1b Children’s Long Sleeve Plain Rugby Shirt, FR50b Children’s Long Sleeve Plain Drill Shirt and FR4b Children’s Training Top.

‘No matter if jeans with applications or T-shirts with imprints – trends play an important role in fashion for children,’ says Rolf Daiber, Manager of Gustav Daiber.

Ralawise has commented in the past that childrenswear is an area within our industry that has seen consistent growth over the last few years.

Saf recently launched its range of children’s T Shirts, and has already received excellent feedback from the market on the offering.

PenCarrie have an excellent selection of quality childrenswear that caters for teens, tinies and every age group in between.

B&B Leisurewear has adapted its main clothing offering to suit life’s smaller individuals.

Kids these days have got stronger views than ever before on what they want to wear.

Following the introduction of an industry standard to govern childrenswear and schoolwear, Blue Max talked to Printwear & Promotion about its benefits and hindrances to the industry.