- Printwear & Promotion Live 2012 seminar programme announcedPublished: 31 January, 2011
Printwear & Promotion Live 2012 features an action packed, free seminar programme and for the first time, we will be running daily at noon, an industry-leading keynote seminar presented by Continental Clothing, Fujifilm Sericol and The Soil Association.
All presentations will take place in the seminar suite from Sunday, February 26th to Tuesday, February 28th (see timings below).
KEYNOTE PRESENTATION: Screen printing and re-selling organic textiles – a route to the future (in easy steps). Presented by Continental Clothing, Fujifilm Sericol, The Soil Association. Daily at 12 noon in the seminar suite.
This year’s headline seminar we will hear from three key industry players about the rapidly expanding market in certified organic textiles. With a brand new line of organic inks, simple certification procedures and a competitive supply base of organic products, the once niche organic sector has entered the mainstream, and is set to continue its dynamic growth.
Fujifilm will discuss the Sericol printing technology (water-based inks, water-based discharge inks, plastisol inks) and how their ranges meet the organic standards.
The Soil Association will explain what it means for textile businesses to be organic, and the process for getting certified to the Global Organic Textile Standard (GOTS) for traders and printers.
Continental Clothing will show how simple marketing of organic and sustainable products adds value, develops customer loyalty and strengthens the position of a brand or business.
In September 2011, Sericol inks from Fujifilm were the first products approved under the Soil Association Certification’s new ‘Approved Inputs for Textiles Scheme’. This new scheme will help organic textile and garment manufacturers to source low-impact textile processing chemicals. Sericol inks were the subject of an extensive research programme by the Fujifilm development team that focused on developing products with performance characteristics that meet the Soil Association Certification guidelines. Waterbased, plastisol and discharge inks have been approved.
The Soil Association has been working in organic textiles for over 10 years, and played a leading role in the development of the Global Organic Textile Standards (GOTS). Soil Association certified businesses saw their sales grow 35% in 2010, and there are now around 3000 businesses worldwide certified to GOTS, using over 6000 approved chemical inputs manufactured by over 300 chemical manufacturers. It is increasingly clear that it is possible to produce modern, fashionable textiles in a way that is kinder, cleaner and better for people and planet.
Continental Clothing is the UK market leader in ethical and sustainable textile products for the garment decoration industry. Since the initial launch in 2008, the multiple award-winning EarthPositive brand has shown strong consistent year-on-year growth, with volume sales now moving confidently into the mainstream market. The range includes core and on-trend garments for adults, children and babies. The entire EarthPositive collection is low-carbon and certified to GOTS.
Advances in direct to garment printing. Presented by Resolute DTG. Sunday 11am, Monday 2pm.
The presentation will look at the advances in Direct to Garment Printing and its proven ability to survive the current economic climate. It will also be looking ahead to what is around the corner for DTG and the massive increase of use in garment decoration.
How to get the most out of your heat press with Target Transfers. Sunday 2pm, Monday 11am, Tuesday 3pm.
Chris Treadway, sales manager at Target Transfers, is back for 2012 with his popular seminars telling you how to maximise the potential of your heat press. His seminar will explore heat applied decoration techniques with advice on how to create the best and most innovative methods. The seminar will also look at how different materials can be applied and explore the many different doors that a heat press can open.
Does your garment decoration need a bit of pzazz? Presented by Wilcom Europe, Tuesday, 2pm.
The development of new ideas is at the core of many successful businesses. Your business may not be in a position to create leading-edge products, but innovation can be essential to its ability to survive and thrive.
Are your customers looking for something different?
Are you looking for new products and markets?
Do you have a unique selling point?
Focusing on design interpretation Wilcom will explore embroidery and print techniques to create surface texture and 3D effects. The seminar will also look at embroidery appliqué and heat press, plus sequin and rhinestone application, with plenty of fresh ideas for your business.
A guide to getting seen online. Presented by Liberty Marketing (sponsored by Golden Finishes), Monday 3pm, Tuesday 11am.
The important seminar focuses on keywords; how to use Google ads; what is SEO (search engine optimisation)?; how to write optimised copy; how to build links; how to create blog posts; how to distribute content.
Embroidery hints and tips. Presented by Madeira UK, Monday 3pm.
Madeira is back for 2012 with their indispensable advice for embroiderers giving you all the ammunition to be creative and boost business. Manufacturers, designers, technologists, digitisers and naturally embroiderers are invited to discover solutions and ideas to ensure your creations stand out from the crowd.
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