The demand for underwear is extremely strong, both in the promotional and retail markets, says Bella. "Underwear makes the perfect giveaway at tradeshows or other events," it suggests.

Embroidery isn’t rocket science. Today’s machines and software modules automate many of the practices that, years ago, required the skill of the digitiser or operator. But some things still need personal input and by ignoring them you may only achieve, at best, extra cost for your company or, at worst, a very annoyed customer who will never use you again.